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Social Media

"To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control"

Rupert Murdoch, quoted in Wired

The significance of Social Media to PR & reputation management.

Love it or dismiss it, social media - or on-line PR - is here, and it's not going away!

Admittedly the new kid on the marketing block, social media has brought about a seismic change. No longer a trendy fad, it's being embraced as a serious form of communication, and you ignore it at your peril.

LawsonClarke has been working with a number of clients to bring them the benefits of active engagement, and as well as being able to speak authoritatively on the subject, has been running an integrated programme that can demonstrate comprehensive and measurable results.






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