Date: May 2018

SSANGYONG EXTENDS BLENHEIM PALACE HORSE TRIALS SPONSORSHIP FOR A FURTHER FIVE YEARS

Following its successful partnership in 2017, SsangYong Motor UK has extended its sponsorship of the Blenheim Palace Horse Trials for a further five years.

Blenheim Palace Horse Trials takes place in Oxfordshire from 13-16 September 2018 and is one of the highlights of the equestrian year.  With the stunning backdrop of Blenheim Place, a UNESCO World Heritage Centre, home of the Duke of Marlborough and birthplace of Sir Winston Churchill, it has one of the most beautiful settings of any sporting event in the country.

A car parked on pavement near a forest  Description generated with very high confidence A red car driving on a road  Description generated with very high confidence
SsangYong brand ambassador Pippa Funnell
pictured with the new Rexton 4x4
at the 2017 event (Credit: Adam Fanthorpe)
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New SsangYong Musso pick-up 
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Nick Laird, managing director of SsangYong Motor UK, said: “We are delighted to become title sponsor of SsangYong Blenheim Palace Horse Trials for the second year running and, moreover, to extend our contract until 2023.  This agreement underlines our commitment to the trials and our growing relationship with the Blenheim Palace Horse Trials team, which we are very much looking forward to developing for many years to come.”

Blenheim Palace Horse Trials has become an integral part of SsangYong’s marketing activities and the brand’s biggest single sponsorship investment. Complementing the firm’s focus on 4x4 vehicles and SUVs (Sports Utility Vehicles), the horse trials presents a perfect platform for the all-new SsangYong Musso pick-up truck, which goes on sale in the UK this summer.

Mandy Hervieu, event director of the SsangYong Blenheim Palace Horse Trials, said: “As organisers, having the support of a company like SsangYong allows us to make investments and improvements to the event for the benefit of all of those involved, which we hugely appreciate, while working with brands who are committed to our sport and have inspirational targets is just a bonus!”

As well as the sporting action, the SsangYong Blenheim Palace Horse Trials features excellent, carefully selected, shopping opportunities.  There is a full and varied programme in the attractions arena every day, superb children’s entertainment and great food, ranging from locally produced outlets to a range of dining packages.

Visit www.blenheimhorse.co.uk to book tickets and for further information.

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Made in Korea
SsangYong cars are manufactured in South Korea by SsangYong Motor, which is 73 per cent owned by the Indian engineering conglomerate Mahindra & Mahindra, and imported into the UK by SsangYong Motor UK.  Established in 1954, SsangYong is Korea's oldest vehicle manufacturer and only 4x4 and SUV specialist producer.  There are currently some 65 SsangYong dealers covering England, Northern Ireland, Scotland and Wales, with new locations being added to the network all the time.

To download hi res images via the SsangYong online press office go to: SsangYong Image Gallery

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For further information, please contact:

Vanessa Cox
PR and key relationships manager
SsangYong Motor UK

Tel: 07535 875997
E-mail: vanessa.cox@smotor.co.uk

Issued by:

Jeremy Clarke / Sue Hitchcock
SsangYong Press Office

Tel: 01285 659212
E-mail: jeremy.clarke@smotor.co.uk
            sue.hitchcock@smotor.co.uk

Online press office: SsangYong Press Office

Ref: SY18/2018