Date: February 2017


When it comes to elderly care, there’s a vast array of different options available from a myriad of providers.  Many are dependent on an individual’s needs, but what’s the right choice?

Richmond Villages designs, develops and operates award-winning retirement care villages in seven locations around the UK - see note - and along with offering independent living and care homes including dementia care, has developed a comprehensive service called Assisted Living for those who need the occasional helping hand.

With spring on the way, this is the time many people start to feel that continuing to live in their current home is perhaps not the best option.  So could an Assisted Living apartment be the answer?

Richmond Aston-on-Trent, Derbyshire
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Richmond Aston-on-Trent pool
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Richmond Witney bowling green
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A typical Assisted living sitting room
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Susie Oakley, Richmond Villages
operations director

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Susie Oakley, operations director at Richmond Villages, explains.

Assisted Living – what exactly is it?
“Assisted Living is a philosophy of care and support that promotes independence, dignity and wellbeing.  It is now well established as an alternative to residential care, where people can retain much of their independence in a socially active community.  By purchasing their apartment, it’s an ideal combination of having your own front door and with the reassurance that care and support is available on site 24 hours a day.”

So, is Assisted Living all about promoting independence?
“Absolutely!  By providing supervision or assistance with day-to-day living, people who are finding it difficult to live independently at home but do not need the 24 hour care provided by a care home, are able to enjoy prolonged independence in a safe, caring, socially active and supportive environment.”

And do people actually own their apartment?
“We are still very much a nation of home owners and the majority of people prefer to purchase their own homes so they retain equity and reduce their outgoings.  However, we also have a limited number of Assisted Living apartments available to rent.”

What does the Assisted Living package include?
“The Richmond Assisted Living package is designed to take away the chores of daily life, allowing people more time to enjoy the things they prefer doing.  This means that we prepare all meals, which can be taken either in the restaurant or brought to their apartment, a daily housekeeping service and all laundry.  All utility costs are also included.”

Is additional help and support available?
“Yes, and where people require additional help and support, this is arranged by our own domiciliary care team and tailored to meet the individual needs of each person.

“The advantage with this is that our staff only look after people living at the village so that those receiving care in their apartment generally see the same carers every day.  Should care needs ever increase, then there is also the reassurance of our on-site care home providing 24 hour nursing and dementia care.”

What kind of activities are there?
“One of the most important things about life at a Richmond village is the social interaction with like-minded people.  Our activity co-ordinators ensure there is a full diary of activities and events, plus having our own vehicles and full time drivers means there are scheduled daily trips to local towns as well as social outings to places of interest.

“We try and make sure there is something for everyone, so the activity team organises activities and events based on residents’ interests.  This hopefully means there is a wide choice with everything from book clubs to bridge, or learning a new skill such as painting or using a computer.  At Northampton for example, a group of male residents are building their own train set, while at Letcombe there are some very keen vegetable gardeners.  We also have our own wellness spas at four of the villages including our newest, Richmond Witney and Richmond Aston-on-Trent, where residents can go for a swim or relax in the Jacuzzi, or take part in one of the many classes such as Tai Chi, Pilates or aqua aerobics.  We also have bowling greens at four villages, a croquet lawn at Richmond Aston-on-Trent, and there’s a 30 acre nature reserve at Letcombe which is beautiful to stroll around whatever the season.  There really is something for everyone, and the one thing I hear most often from residents is that their social calendar is busier than ever since they moved here!”

How do people arrange to take a look?
“Our village advisers are here seven days a week, and visitors are welcome to pop in at any time that suits them, although it’s advisable to call in advance to ensure someone is free to show you around.  We also hold regular open days, and offer ‘try-before-you-buy’ short break stays through our Richmond Retreats option, a great way to see for yourself what life is like here.”

For further information about Richmond Villages, please visit

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About Richmond Villages

One of the pioneers in bringing the retirement village concept to the UK, Richmond Villages has been designing, building and operating its own villages for almost 20 years.  The company currently operates five luxury retirement villages located in Cheshire, Gloucestershire, Oxfordshire, Northamptonshire and Warwickshire, with its new village at Witney, Oxfordshire now opening, and construction at Aston-on-Trent, Derbyshire already well underway.

Richmond Villages is one of the leaders in the retirement living sector, and has an established reputation for the provision of quality service and care, and won numerous awards.

Typical village accommodation

Village apartments
Village apartments are large one or two bedroom apartments comprising a fully fitted kitchen, large lounge, master bedroom with en-suite and second bedroom, most with en-suite.  Again, personal care can be provided by Richmond’s domiciliary care team.

Assisted Living apartments
These apartments are situated within the main village centre building and are designed to help people maintain their independence.  Apartments typically include a lounge, kitchenette and en-suite bedroom.  To remove the daily chores, these apartments come with an ‘Assisted Living package’ which includes all food, daily cleaning, laundry and utilities, meaning you can spend more time doing the things you want to do and maintain your independence.  Personal care packages are available from Richmond’s own on-site domiciliary care team.

Care bedrooms
There are also large en-suite care bedrooms located in the care home within the village centre building to provide nursing and dementia care.  The care home also has its own restaurant and lounges, but the advantage of a Richmond care home over a conventional nursing home is that it is situated within the heart of a social, stimulating community with a wealth of things going on.

For further information about Richmond Villages, please visit or telephone 0800 0987 094

About Bupa

Richmond Villages is part of Bupa.  Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, it offers health insurance, medical subscription and other health and care funding products; it runs care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics.  It also provides workplace health services, home healthcare, health assessments and long-term condition management services.

Bupa has 29 million customers in 190 countries.  With no shareholders, it invests its profits around the world to provide more and better healthcare and fulfil its purpose.

It employs almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.

For more information, please visit

To download hi-res images via the LawsonClarke PR online press office go to: Richmond Villages image gallery

Issued by:                                           Jeremy Clarke/Tracey Bretherton
LawsonClarke PR
                                                          Tel: 01285 658844

Ref: RV13/2017