Date: April 2016


  • Heather Wheeler MP for South Derbyshire, cuts the ribbon at show home launch
  • Two Village apartments sold on the day
Heather Wheeler MP for South Derbyshire, cuts the ribbon helped by Paddy Brice, managing director of Richmond Villages, Gay Evans (left), community relationship manager for Richmond Aston-on-Trent, Carol Burrows (2nd from right), who has purchased an apartment, and her friend, Adela Simons
Sally-Ann Hackney (right), village advisor, with guests Mr and Mrs Cooper
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Claire Fry, senior village advisor, answering guests questions
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Mr and Mrs Savage and Mr and Mrs Beresford getting an insight into
Richmond Village life
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Left to right:  Guests Yvonne Roberts and Pat Marjoram
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  The sitting room in the village apartment at Richmond Aston-on-Trent
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The en suite bedroom in the new show apartment at Richmond Aston-on-Trent
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With over 250 visitors on the day, Richmond Villages is celebrating the success of the show apartment launch at its new retirement village at Aston-on-Trent in Derbyshire.

Designed to give visitors an insight into what living at the village could be like, it was held at the marketing suite of the new village at Willow Park Way, Aston-on-Trent.

Guests were invited to view the new show apartment, meet Alison Harding, the senior village advisor and her team, find out what accommodation is available, look at the floor plans and computer generated images of the retirement village, and generally get a good insight into the lifestyle available.

“The event was a huge success,” enthused Paddy Brice, managing director of Richmond Villages, “and we were greatly encouraged by the number of people who joined us. We have now sold 39 of the first phase of 47 apartments – two more on the day itself, taking our off-plan sales to 83%.

“These properties are ideal for those who want to live independently yet like the idea of being in a safe and sociable community with support and assistance close at hand if required.  We listen carefully to what our clients want, which includes having a large living space and up to two large bedrooms, especially important if someone is downsizing.

“We are delighted by the interest shown in this development, which underlines the demand for this type of high quality retirement accommodation.  Our first residents will be moving in this autumn, and the main Village centre building which includes the Village suites and care home plus all the communal facilities such as restaurant, bar and wellness spa will be completed by Spring 2017,” added Mr Brice.

The show apartment is now available to view Monday – Saturday, by appointment.

Village apartments start from £280,000 and include one or two bedrooms with the master bedroom en-suite, a fully fitted kitchen with integrated appliances, a bathroom / wet room featuring stylish sanitary ware, an allocated parking space for those with a car, an emergency 24-hour call system to the on-site support team, and wellness spa membership.

Richmond Villages also offers its own domiciliary care team who are on-site 24-hours a day to provide tailored care to residents, while a care home at the heart of the village provides the reassurance of nursing and dementia care.

Richmond Aston-on-Trent

The new £35million retirement village at Aston-on-Trent is located at Willow Park Way on the site of the former hospital, and will comprise a care home providing 24-hour nursing and dementia support, Village apartments for independent living and Village suites for assisted living.  It will also provide unrivalled facilities including a wellness spa with swimming pool and gym, hair and beauty salon, a library, IT room, terrace café, garden bar and restaurant, all set within beautifully landscaped grounds with a croquet lawn.  Activities, events and a village transport service will also be provided.

Richmond Aston-on-Trent is the company’s seventh retirement village, and once completed will provide 125 homes for those over 55, and 60 care home beds providing 24-hour support.

Village suites start at £185,000 and Village apartments from £280,000.

For further information about Richmond Aston-on-Trent, please telephone 01332 895685 or visit

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About Richmond Villages

One of the pioneers in bringing the retirement village concept to the UK, Richmond Villages has been designing, building and operating its own villages for almost 20 years.  The company currently operates five luxury retirement villages located in Cheshire, Gloucestershire, Oxfordshire, Northamptonshire and Warwickshire, with its new village at Witney, Oxfordshire now opening, and construction at Aston-on-Trent, Derbyshire already well underway.

Richmond Villages is one of the leaders in the retirement living sector, and has an established reputation for the provision of quality service and care, and won numerous awards.

For further information about Richmond Villages, please visit or telephone 0800 0987 094

About Bupa

Richmond Villages is part of Bupa.  Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, it offers health insurance, medical subscription and other health and care funding products; it runs care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics.  It also provides workplace health services, home healthcare, health assessments and long-term condition management services.

Bupa has 29 million customers in 190 countries.  With no shareholders, it invests its profits around the world to provide more and better healthcare and fulfil its purpose.

It employs almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.

For more information, please visit

To download hi-res images via the LawsonClarke PR online press office go to: Richmond Villages image gallery

Issued by:                                           Jeremy Clarke/Tracey Bretherton
LawsonClarke PR
                                                          Tel: 01285 658844
                                                          Fax: 01285 650080

Ref: RV20/2016